Awstreams, one of the top digital marketing agencies in the Middle East and North Africa, has come up with a new take on fashion advertising with a concept that encapsulates the spirit of the streets, capturing young people wandering the streets Cairo with absolute joy and complete indulgence.
you own it
The “You Own It” campaign targeting young people in the Middle East features individuals bold enough to own their unique personalities to the extent that it makes the public feel like they own the streets.
The spirit is so contagious, makes AEROPOSTALE customers crave the feeling of daring and being wild, as seen in the video.
Shot on iPhone
AWstreams went further by filming the commercial video using the iPhone to convey the message and do it justice. This is another important aspect that makes this campaign touch the hearts of its audience.
Everything from the choice of location to the equipment and the artistic direction contributed to the message of the campaign. It worked so well together to finally start an honest conversation about how brands should light a fuse among their audience.