Awstreams, one of the top digital marketing agencies in the Middle East and North Africa, has come up with a new take on fashion advertising with a concept that encapsulates the spirit of the streets, capturing young people wandering the streets Cairo with absolute joy and complete indulgence. you own it […]
Should we ban fashion advertising?
One of the main issues preventing clothes from becoming “durable” is the rate of consumption. Consumption has overtaken population growth as the greatest threat to the planet; more and more people are buying, as new fashion products are aggressively marketed to people online and offline. Faced with the climate crisis, is it time to ban […]
Welcome to the new golden age of fashion...
This is the first project of Jacob Jordan, an Apple and Thom Browne and Vuitton alumnus who joined the brand full-time in March 2020 as Global Chief Merchant and Product Strategist. Asked about the connection between The Preston Project and his own role, Jordan said that the brand’s heritage âis as important as ever. And […]
How deepfakes could change fashion adver...
Like a growing number of marketers and investors, Dhillon emphasizes the âabsolutely positiveâ applications of technology. As Covid-19 blocks restrict in-person activities and advertisers explore digital technologies, deepfakes have significant potential for experiential marketing. Face swap technology, which once took weeks to complete, can now be done in minutes with “Hollywood quality” output, according to […]
The pandemic is accelerating the power s...
The pandemic has accelerated a power shift in the world of fashion and advertising, with models and influencers exerting more control over their own images out of necessity when shooting remote photos and videos. Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video campaigns, and creative directors are […]
Pandemic accelerates power shift in fash...
NEW YORK – The pandemic has accelerated a power shift in fashion and advertising, with models and influencers out of necessity exerting more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are crowdsourcing video campaigns, and creative directors are finding […]
The pandemic is accelerating the power s...
NEW YORK (AP) — The pandemic has accelerated a power shift in the worlds of fashion and advertising, with models and influencers out of necessity exercising more control over their own images during remote photo and video shoots . Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video […]
The pandemic is accelerating the power s...
NEW YORK — The pandemic has accelerated a power shift in the worlds of fashion and advertising, with models and influencers out of necessity exercising more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video campaigns, and […]
The pandemic is accelerating the power s...
Julia Haart says her Elite World Group, which manages more than 4,000 fashion talents globally, pivoted during the height of the pandemic to survive, when traditional shoots were impossible due to travel restrictions and distancing social. The story continues under the ad She reached out to brands like Urban Outfitters, Zara and Madewell directly, urging […]
Pandemic accelerates power shift in fash...
NEW YORK – The pandemic has accelerated a power shift in fashion and advertising, with models and influencers out of necessity exerting more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are crowdsourcing video campaigns, and creative directors are finding […]
“Italians are back”: fashion advertising
Fashion brands are starting to strut their stuff again. Three months after the coronavirus halted the industry in its tracks, fashion brands are starting to spend on advertising again, not only to promote the fall and winter lines currently in production, but to capitalize on pent-up demand for consumers as stores begin to reopen and […]
Ecological or falsely advertised? Susta...
Sustainable fashion is all the rage and chain stores are too eager to cater to consumers who want to shop in a more environmentally friendly way. âSustainableâ, âecologicalâ and âecologically ethicalâ are words that we see appearing more and more often in fashion advertising. But are these clothes and materials really respectful of the environment? […]
Pixel-accurate models: virtual influence...
One of the reviews listed on the Rotten Tomatoes website for the sci-fi comedy-drama, S1m0ne, says, “[The movie] fails on all points of plot, characterization, plausibility and realism⦠âThe consensus of critics on the site echoes this statement. “Satire in S1m0ne lacks bite, and the plot isn’t believable enough to feel relevant. S1m0ne, released 17 […]
The year of undisclosed fashion advertis...
image: Le21eme.com 2017 was an important year for Truth in advertising efforts. After targeting social media stars and celebrities with “educational” letters outlining the publication requirements of its sponsored publications, the Federal Trade Commission (“FTC”) – the government agency responsible for promoting consumer protection and ‘Eliminate and Prevent Anticompetitive Business Practices – issued additional disclosure […]
Fall fashion advertising more diverse th...
While fashion has always been, and most continues to be, predominantly white, we are slowly striving to rewrite the narrative – one color model at a time. Those who push for different races on the podium achieve excellent results – the tracks of spring 2017 were the most diverse fashion has seen it – and […]
Trey Laird on his way to fashion adverti...
Trey Laird’s career in fashion advertising was more or less a happy accident. Laird, originally from Texas, ventured to New York with a desire to work in advertising, but had no idea he would become a force in the fashion industry. He is the creative mind behind countless advertising campaigns that have been part of […]
Fashion advertising is running out of id...
Marc duffy wrote the blog Copyranter for 11 years and is a freelance writer with over 25 years of experience. His hockey punch is better than yours. Fashion ads tend to be clueless. The labels sell an image, not the clothes. Picture advertising can still be conceptual, but most advertising and fashion campaigns are created […]
Celebrities in Fashion Advertising, Bett...
While the ultimate goal of all fashion advertising is to sell clothes, brands use their seasonal campaigns to do more than just push the product. When done well, an advertisement can convey the essence of a label’s identity, from the type of consumer it woos, to the general mood that each label seeks to project. […]
Fall / winter fashion advertising campai...
Fall is officially here – okay, maybe not in time, but the clothes for the new season are now hitting stores, which means an avalanche of fashion’s finest ad campaigns, all designed for you. encourage spending money. Fashion houses certainly do not hesitate to recruit famous personalities to present their new lines and this season […]
Marks & Spencer launches fall food and f
Fashion focus Marks & Spencer is unifying its food and fashion campaigns under its âOnly M&Sâ format this fall. According to the retailer, the move is designed to provide customers with a clearer and more consistent message about the M&S brand. Patrick Bousquet-Chavanne, Executive Director of Marketing and International at M&S, said: âThe M&S brand […]