One of the main issues preventing clothes from becoming “durable” is the rate of consumption. Consumption has overtaken population growth as the greatest threat to the planet; more and more people are buying, as new fashion products are aggressively marketed to people online and offline. Faced with the climate crisis, is it time to ban […]

This is the first project of Jacob Jordan, an Apple and Thom Browne and Vuitton alumnus who joined the brand full-time in March 2020 as Global Chief Merchant and Product Strategist. Asked about the connection between The Preston Project and his own role, Jordan said that the brand’s heritage “is as important as ever. And […]

Like a growing number of marketers and investors, Dhillon emphasizes the “absolutely positive” applications of technology. As Covid-19 blocks restrict in-person activities and advertisers explore digital technologies, deepfakes have significant potential for experiential marketing. Face swap technology, which once took weeks to complete, can now be done in minutes with “Hollywood quality” output, according to […]

The pandemic has accelerated a power shift in the world of fashion and advertising, with models and influencers exerting more control over their own images out of necessity when shooting remote photos and videos. Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video campaigns, and creative directors are […]

NEW YORK (AP) — The pandemic has accelerated a power shift in the worlds of fashion and advertising, with models and influencers out of necessity exercising more control over their own images during remote photo and video shoots . Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video […]

NEW YORK — The pandemic has accelerated a power shift in the worlds of fashion and advertising, with models and influencers out of necessity exercising more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video campaigns, and […]

Julia Haart says her Elite World Group, which manages more than 4,000 fashion talents globally, pivoted during the height of the pandemic to survive, when traditional shoots were impossible due to travel restrictions and distancing social. The story continues under the ad She reached out to brands like Urban Outfitters, Zara and Madewell directly, urging […]

While fashion has always been, and most continues to be, predominantly white, we are slowly striving to rewrite the narrative – one color model at a time. Those who push for different races on the podium achieve excellent results – the tracks of spring 2017 were the most diverse fashion has seen it – and […]

Marc duffy wrote the blog Copyranter for 11 years and is a freelance writer with over 25 years of experience. His hockey punch is better than yours. Fashion ads tend to be clueless. The labels sell an image, not the clothes. Picture advertising can still be conceptual, but most advertising and fashion campaigns are created […]

Fall is officially here – okay, maybe not in time, but the clothes for the new season are now hitting stores, which means an avalanche of fashion’s finest ad campaigns, all designed for you. encourage spending money. Fashion houses certainly do not hesitate to recruit famous personalities to present their new lines and this season […]