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Should we ban fashion advertising?

One of the main issues preventing clothes from becoming “durable” is the rate of consumption. Consumption has overtaken population growth as the greatest threat to the planet; more and more people are buying, as new fashion products are aggressively marketed to people online and offline. Faced with the climate crisis, is it time to ban […]

How deepfakes could change fashion adver...

Like a growing number of marketers and investors, Dhillon emphasizes the “absolutely positive” applications of technology. As Covid-19 blocks restrict in-person activities and advertisers explore digital technologies, deepfakes have significant potential for experiential marketing. Face swap technology, which once took weeks to complete, can now be done in minutes with “Hollywood quality” output, according to […]

Pandemic accelerates power shift in fash...

NEW YORK – The pandemic has accelerated a power shift in fashion and advertising, with models and influencers out of necessity exerting more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are crowdsourcing video campaigns, and creative directors are finding […]

Pandemic accelerates power shift in fash...

NEW YORK – The pandemic has accelerated a power shift in fashion and advertising, with models and influencers out of necessity exerting more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are crowdsourcing video campaigns, and creative directors are finding […]

Ecological or falsely advertised? Susta...

Sustainable fashion is all the rage and chain stores are too eager to cater to consumers who want to shop in a more environmentally friendly way. “Sustainable”, “ecological” and “ecologically ethical” are words that we see appearing more and more often in fashion advertising. But are these clothes and materials really respectful of the environment? […]

Pixel-accurate models: virtual influence...

One of the reviews listed on the Rotten Tomatoes website for the sci-fi comedy-drama, S1m0ne, says, “[The movie] fails on all points of plot, characterization, plausibility and realism… ”The consensus of critics on the site echoes this statement. “Satire in S1m0ne lacks bite, and the plot isn’t believable enough to feel relevant. S1m0ne, released 17 […]

The year of undisclosed fashion advertis...

image: Le21eme.com 2017 was an important year for Truth in advertising efforts. After targeting social media stars and celebrities with “educational” letters outlining the publication requirements of its sponsored publications, the Federal Trade Commission (“FTC”) – the government agency responsible for promoting consumer protection and ‘Eliminate and Prevent Anticompetitive Business Practices – issued additional disclosure […]