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AWstreams ‘You Own it’ A Creative Approa

Awstreams, one of the top digital marketing agencies in the Middle East and North Africa, has come up with a new take on fashion advertising with a concept that encapsulates the spirit of the streets, capturing young people wandering the streets Cairo with absolute joy and complete indulgence. you own it […]

Should we ban fashion advertising?

One of the main issues preventing clothes from becoming “durable” is the rate of consumption. Consumption has overtaken population growth as the greatest threat to the planet; more and more people are buying, as new fashion products are aggressively marketed to people online and offline. Faced with the climate crisis, is it time to ban […]

How deepfakes could change fashion adver...

Like a growing number of marketers and investors, Dhillon emphasizes the “absolutely positive” applications of technology. As Covid-19 blocks restrict in-person activities and advertisers explore digital technologies, deepfakes have significant potential for experiential marketing. Face swap technology, which once took weeks to complete, can now be done in minutes with “Hollywood quality” output, according to […]

The pandemic is accelerating the power s...

The pandemic has accelerated a power shift in the world of fashion and advertising, with models and influencers exerting more control over their own images out of necessity when shooting remote photos and videos. Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video campaigns, and creative directors are […]

Pandemic accelerates power shift in fash...

NEW YORK – The pandemic has accelerated a power shift in fashion and advertising, with models and influencers out of necessity exerting more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are crowdsourcing video campaigns, and creative directors are finding […]

The pandemic is accelerating the power s...

NEW YORK (AP) — The pandemic has accelerated a power shift in the worlds of fashion and advertising, with models and influencers out of necessity exercising more control over their own images during remote photo and video shoots . Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video […]

The pandemic is accelerating the power s...

NEW YORK — The pandemic has accelerated a power shift in the worlds of fashion and advertising, with models and influencers out of necessity exercising more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are launching crowdsourcing video campaigns, and […]

The pandemic is accelerating the power s...

Julia Haart says her Elite World Group, which manages more than 4,000 fashion talents globally, pivoted during the height of the pandemic to survive, when traditional shoots were impossible due to travel restrictions and distancing social. The story continues under the ad She reached out to brands like Urban Outfitters, Zara and Madewell directly, urging […]

Pandemic accelerates power shift in fash...

NEW YORK – The pandemic has accelerated a power shift in fashion and advertising, with models and influencers out of necessity exerting more control over their own images during remote photo and video shoots. Modeling agencies are asking companies to ship clothes directly to models, advertisers are crowdsourcing video campaigns, and creative directors are finding […]

Ecological or falsely advertised? Susta...

Sustainable fashion is all the rage and chain stores are too eager to cater to consumers who want to shop in a more environmentally friendly way. “Sustainable”, “ecological” and “ecologically ethical” are words that we see appearing more and more often in fashion advertising. But are these clothes and materials really respectful of the environment? […]

Pixel-accurate models: virtual influence...

One of the reviews listed on the Rotten Tomatoes website for the sci-fi comedy-drama, S1m0ne, says, “[The movie] fails on all points of plot, characterization, plausibility and realism… ”The consensus of critics on the site echoes this statement. “Satire in S1m0ne lacks bite, and the plot isn’t believable enough to feel relevant. S1m0ne, released 17 […]

The year of undisclosed fashion advertis...

image: Le21eme.com 2017 was an important year for Truth in advertising efforts. After targeting social media stars and celebrities with “educational” letters outlining the publication requirements of its sponsored publications, the Federal Trade Commission (“FTC”) – the government agency responsible for promoting consumer protection and ‘Eliminate and Prevent Anticompetitive Business Practices – issued additional disclosure […]

Marks & Spencer launches fall food and f

Fashion focus Marks & Spencer is unifying its food and fashion campaigns under its “Only M&S” format this fall. According to the retailer, the move is designed to provide customers with a clearer and more consistent message about the M&S brand. Patrick Bousquet-Chavanne, Executive Director of Marketing and International at M&S, said: “The M&S brand […]