NEW YORK, September 27, 2017 / PRNewswire / – COVERGIRL announced today Maye Musk, legendary fashion and beauty model, as the latest addition to the line of fierce women leading the charge to break the boundaries of beauty. A working model who just walked the Fashion Week catwalks at age 69, Musk is a true testament to shamelessly embracing her unique beauty. COVERGIRL believes makeup is an emotionally powerful and physically transformative tool for self-expression, and with Musk, together, they will allow women to celebrate the best, most authentic versions of themselves.
“Make-up is part of my modeling job, you might think I get bored of it, but I love it. I’ve had the benefit of working with many wonderful artists over the years, and that’s a fascinating process: you start off as a blank canvas, then a transformation occurs, but there is always a very real and honest part of me there too, “explains Maye Musk. “I think that’s one thing that has kept me working in this industry for so long, my interest in self-advocacy. It’s also a big part of my role as a dietician – helping people to feeling happy, healthy and confident exactly the way they are. And recently I’ve become a lot more engaged with social media, especially Instagram, which is yet another way of showing people the different sides of myself . “
Musk has been a leader in every sense of the word, from modeling for top designers, to pursuing two Masters of Science degrees in Diet and Nutrition, to running his nutrition business for over 45 years. In addition, she raised her children, who are known today as entrepreneurs who truly have a positive impact on the world, largely as a single mother, instilling in them her values, independence, work ethic. and his keen sense of self.
“Maye Musk is not only a timeless beauty, but a visionary who has always gone her own way, creating new opportunities and paving the way for so many others who might not meet the standards of the ‘model’ industry, but which are truly beautiful in every way “,” says Ukonwa Ojo, SVP, COVERGIRL. “That’s exactly what COVERGIRL is: owning your identity and proudly sharing with the world all the facets that make you, you. Maye is an affirmation of the power and importance of diversity and inclusiveness in the world of Beauty. It is unstoppable and together we are just getting started! ”
About Maye Musk
An internationally recognized model for more than 50 years, Maye Musk is a true representation of timeless beauty and well-being. She has been signed in many major modeling agencies and has been signed at IMG Models in May 2016 shortly after turning 68. Musk’s career as a model began at the age of 15, living in South Africa. For the past five decades, Musk has modeled when she was three children, taught modeling lessons, graduated, and worked as a dietitian-nutritionist. She has also written a book, titled “Feel Fantastic,” which focuses on wellness and beauty tips that she learned in the fashion industry, and the cover of the book appeared on boxes of cereals. At 69, Maye Musk considers herself to have only just begun, and she proves it with her timeless style and spirit. For more information: www.mayemuskmodel.com
COVERGIRL has held an iconic position in the beauty world, allowing makeup enthusiasts to rock their beauty for over 50 years. COVERGIRL is a leader and innovator in the cosmetics category, with cutting edge technologies, famous faces and trendy marketing campaigns. COVERGIRL is part of Coty Inc., one of the world’s largest beauty companies with approximately $ 9 billion into revenue, with the aim of celebrating and unleashing the diversity of consumer beauty. Visit www.covergirl.com or find @COVERGIRL on social media for more information.