Top 10 Fashion Accessories Ad Campaigns for Spring 2022 Chosen by Kenneth Richard
Creating an props campaign presents both unique challenges and exciting opportunities. It reverses the order of importance typical of clothing: the supporting role becomes the star. Creatives are responsible for highlighting a bag or a pair of shoes. However, these pieces are often a brand’s best-selling products, so a great accessories campaign is just as important as any other, if not more so.
While they can often feel less conceptually or narratively involved, accessories campaigns are a hugely important and effective way for a house to communicate the fantasy and drama of high fashion while connecting with people. at a real level.
13 09 SR caused a stir with its minimalist yet uplifting and fresh debut campaign that simply emphasizes the brand’s unique and eco-friendly designs. The only other brand on the list that focuses solely on accessories, Gentle Monster collaborated with Blackpink’s Jennie and accompanied the campaign with an original video game in which the best players could win collectible prizes.
Versace tapped stars like Cole Sprouse and Emily Ratajkowski to fill its simple accessories campaign with recognizable character, confidence and style.
Symbolically communicating to new heights, Balmain’s ultra-strength campaign was a particularly clever way to communicate the strength of the house’s contemporary vision, forming an energetic and recognizable statement of its ongoing creative mission to champion diverse and powerful women.
Here are the 10 best accessories ad campaigns for Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.
Creative Director | Sarah Burton
Photographer | Sophie Müller
Skills | Lucie Fairfill
Gucci “Open Road”
Artistic Director Gucci | Alessandro Michele
Photographer | Luo Yang
Artistic Director | Lolita Jacobs, JB Talbourdet-Napoleon
Videographer | Thurstan Redding
Skills | Lou Doilon and Ni Ni
Tom Ford Glasses
Tom Ford Creative Director | Tom Ford
Photographer | Adam Katz Sinding
Skills | Linda Helena, Mathieu Simoneau, Saibatou Touré, Stan Taylor
Stylist | Carine Roitfeld
Hair | Duffy
Makeup | Diane Kendal
Casting Director | Piergiorgio Del Moro
Versace Creative Director | Donatella Versace
Photographer | Stephen Klein
Skills | Cole Sprouse
Stylist | Allegra Versace
Hair | Didier Malige
Makeup | Aaron deMey